Associate Director of Communications

*About us* Johnson Health Center is a non-profit, independent, Federally Qualified Health Center serving Lynchburg and the counties of Amherst, Bedford and Campbell.
The health center is governed by a board of directors composed of at least 51% of our patient population.
Our mission is to provide affordable and comprehensive healthcare with quality services and strong community partnerships.
Community Health Centers were created 50 years ago in order to increase access to healthcare in medically underserved areas.
Johnson Health Center is proud to offer comprehensive primary health care services to anyone seeking care in the community.
All insurances are accepted and reduced fees are offered to uninsured and underinsured patients.
*General Position Summary:* The Associate Director of Communications serves as the point person for all of Johnson Health Center’s public relations and community engagement opportunities.
The individual assists in developing and implementing Johnson Health Center’s brand strategy.
The Associate Director of Communications creates and approves all JHC branded materials to ensure brand consistency.
The individual develops content and manages the company website, social media sites, and Google listings.
The individual works with the Patient Engagement, Development, and Human Resources teams to seek opportunities for relationship development with community organizations and potential stakeholders.
*Essential Duties and Responsibilities:* 1.
Directs the creation, production, and distribution of all promotional materials such as press releases, newsletters, and publications (print and digital) and ensures the consistent use of all print and electronic branding assets such as letterhead and logos.
2.
Serves as the JHC point of contact for media relations and is responsible for managing JHC’s social media, website, and promotional content.
3.
Updates brand style guide as needed.
4.
Attends community functions to represent JHC.
5.
Strategically selects sponsorship opportunities and community outreach events that elevate JHC’s brand awareness.
6.
Works with the Director of Operations to create the annual promotional strategy and implement the plan as well as oversee the promotional budget.
7.
Works with the Associate Director of Development to enhance development strategy.
8.
Main point of contact for planning Johnson Health Center externally hosted events.
9.
Attends networking and recruiting events to promote Johnson Health Center brand, services, and career opportunities.
10.
Maintains inventory of JHC branded materials and promotional items, ensuring all are current and accurate, and coordinates the creation of new materials when necessary.
11.
Captures professional photos of JHC staff, locations, and events for use on the company website or other promotional materials.
12.
Serves on JHC’s Advocacy Committee and advocates at local, federal, and state levels on key issues impacting JHC and/or Federally Qualified Health Centers (FQHCs).
13.
Physical attendance is an essential element of the job and necessary to perform the essential functions of the job.
14.
Perform other duties as assigned.
This includes and is not limited to JHC hosted events, fundraisers, and specific patient demographic outreach.
*Other Functions:* 1.
Ensure all community outreach activities are conducted in a consistent and professional manner.
2.
Member of the Leadership Team.
3.
Ability to work effectively with all levels of community individuals, administrative and professional personnel and to creatively anticipate and solve challenges.
4.
Staff will abide by the Code of Conduct as documented in the Corporate Compliance Manual.
5.
Must demonstrate a personal and professional commitment to Johnson Health Center and its mission.
6.
Treats all patients and staff with dignity and respect, mindful of the cultural differences of the diverse population we serve.
7.
Management may modify, add or remove any job functions as necessary or as changing organizational needs require.
*JHC Core Values:* Staff members must actively demonstrate dedication and commitment to the core values of JHC.
*1.
Respect –* _We value and respect each patient, their family, ourselves, and each other.
_ Every individual associated with Johnson Health Center will be treated with dignity and respect.
We value and respect people’s differences, show empathy to our patients, their families and each other, and work collectively to build Johnson Health Center as a health center and an employer of choice.
*2.
Integrity –* _We are committed to doing the right thing every time.
_ Our actions reflect our commitment to honesty, openness, truthfulness, accuracy and ethical behavior.
We are accountable for the decisions we make and the outcome of those decisions.
*3.
Excellence –* _We will pursue excellence each and every day in activities_ _that foster, teamwork, quality improvement, patient care, innovation, and_ _efficiencies.
_ At Johnson Health Center, our medical, dental, pharmacy, behavioral health, front desk and administrative teams are passionately committed to the highest quality of care for our patients.
We continually seek out ways to enhance the patient experience and promote an environment of continuous quality improvement.
*4.
Innovation –* _We value creativity, flexibility, and continuous improvement efforts.
_ We are advocates and instruments of positive change, encouraging employees to engage in responsible risk-taking and working to make a difference.
Out of the box thinking enables us to build on successes and learn from failures.
*5.
Teamwork –* _We understand that teamwork is the essence of our ability to succeed.
_ We work across functional boundaries, embracing diversity, for the good of the organization.
Our collaborative approach ensures a culture of participation, learning and respect and serves to improve the quality of patient care.
By focusing on a team-based approach, the expertise of each Johnson Health Center employee is leveraged to optimize the patient experience.
*Qualifications:* 1.
BSc/BA in Public Relations, Journalism, Communications, Health Promotion or a related field.
2.
Demonstrated knowledge of outreach methods, interviewing, and assessment techniques; 3.
3-5 years’ experience managing media relations (online, broadcast, and print).
Familiarity with project management software, website hosting platforms and video/photo editing is a plus.
4.
Well-developed communication skills (oral and written).
Experience as a company spokesperson.
5.
Must possess knowledge of a broad range of social service and assistance providers in the community.
6.
Demonstrated ability to work as a member of a team and work effectively with community agencies.
7.
Proficient in technology.
8.
Must have a valid driver’s license and reliable, insured transportation required.
9.
Must have an acceptable driving record as demonstrated by a recent printout by the Department of Motor Vehicles.
*Physical Demand and Working Environment:* Fast paced office setting with travel to other offices often.
Lifting and/or exerting force up to 25 pounds occasionally, with frequently moving of objects.
Work requires speaking, sitting, bending, walking, standing, hearing, stooping, kneeling, and repetitive motion with certain activities.
Constant computer usage.
OSHA low risk position.
Job Type: Full-time Pay: From $52,000.
00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Employee assistance program * Employee discount * Flexible spending account * Health insurance * Health savings account * Life insurance * Paid time off * Tuition reimbursement * Vision insurance Schedule: * 8 hour shift * Monday to Friday Education: * Bachelor's (Required) License/Certification: * Driver's License without restrictions (Required) Ability to Relocate: * Lynchburg, VA 24501: Relocate before starting work (Required) Work Location: In person