Director of Communications & Marketing

Title: Director of Communications & Marketing State Role Title: Administrative - Lecturer Hiring Range: Based on qualifications & experience Pay Band: UG Agency: Virginia Military Institute Location: Virginia Military Institute Agency Website: www.
vmi.
edu Recruitment Type: General Public - G Job Duties Virginia Military Institute is accepting applications for a Director of Communications and Marketing.
The director is charged with promoting, protecting, and defending the public reputation of VMI by use of effective external and internal communications through both traditional and new media channels.
The director provides leadership to the Office of Communications & Marketing and serves, in accordance with VMI Regulations, as the primary spokesperson for the Institute and as an advisor on communications and marketing matters to the superintendent, senior leaders, offices and departments throughout the Institute.
This position reports directly to the superintendent and coordinates day-to-day activities with the Chief of Staff.
The director supervises a team of talented individuals with a diverse set of skills including media relations, publications, marketing, graphic design, social media, content creation and marketing, website design and user experience, photography, and videography.
Key responsibilities: • Manages the office including administrative, budgeting, and personnel matters.
• Provides oversight and direction to the editorial services, publications, brand services, marketing, and online communications functions of the office.
• Conducts strategic communications and marketing planning for the Institute.
• Creates and ensures adherence to visual and editorial brand guidelines.
• Coordinates communications activities with other offices and departments on post and with the VMI Alumni Agencies.
• Develops and coordinates communications strategies in response to issues that have the potential to affect the reputation of the Institute.
• Leads the communications effort in actual or potential crisis situations, organizes the response of available staff, provides communications counsel to senior Institute officials and serves as Institute spokesperson.
• Serves as the public information officer for the VMI Police and the Institute during emergency situations.
• Acts as the Superintendent’s liaison to the Parents Council coordinating all meetings and business.
• Assist parents with council initiatives that align with the mission of the Institute.
Minimum Qualifications • A master’s degree or equivalent experience in public relations, media studies, communications, marketing, or related field is required.
• An additional five years of related experience beyond a master’s degree is required.
Additional Considerations • Previous higher education communications and/or military public affairs experience preferred.
• Crisis communication and/or incident command system training or certification preferred.
Special Instructions You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully.
Please refer to “Your Application” in your account to check the status of your application for this position.
A criminal background check is required for the final candidate.
Contact Information Name: Tamara Wade Phone: 540-464-7051 Email: wadete@vmi.
edu In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process.
To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Vocational Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI).
Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their Certificate of Disability.
If you need to get a Certificate of Disability, use this link: Career Pathways for Individuals with Disabilities, or call DARS at 800-552-5019, or DBVI at 800-622-2155.
Each agency within the Commonwealth of Virginia is dedicated to recruiting, supporting, and maintaining a competent and diverse work force.
Equal Opportunity Employer